Did you know calendars are one of the oldest promotional products, a staple of business advertising for over 150 years? The main reason for their continued popularity is that they have a specific shelf life – in other words, they’re the perfect “renewable” promotional product, mainly because people need a new calendar every year. You’d be surprised at how many people come to rely on businesses to send them a new calendar every year – they’ll even call to ask for another if they think they’ve been left off the list!

Another great thing about calendars is their diversity. They come in all shapes and sizes – wall calendars, desk calendars, date books, magnetic, erasable, virtually any kind of image or format you can think of, even calendars with space for daily or weekly messages custom-made to your specifications or detachable coupons where monthly discounts can be offered to keep traffic high.

Price-wise, they’re among the most cost-effective promotional products you can use. Considering the prominent place most calendars enjoy in the home or office, you just can’t beat the exposure you get for your investment.

Virtually any business can use calendars as an advertising tool, and with all the options you have at your disposal, calendars are the perfect way to stay in front of clients and prospects year-round. After all, having your name and ad message right there in front of them every time they look at their calendar keeps you “top-of-mind” every day.

Isn’t it about time to make a date to consider calendars for your next promotional campaign, trade show giveaway, or employee gift? You can explore the “Act III Calendar Search” link at the left, or just give me a call at 212-868-1813 or send me an e-mail for more information.

I hope you find this promotional concept helpful. Feel free to pass it along!