What percentage of your clients are golfers? Think about it. With over 30 million players in the U.S., ranging from duffers to pros, you’ve likely got a good percentage of enthusiasts within your customer base. Even better, avid players log an average of 25 rounds annually – that’s at least twice a month on the greens.

There’s no better time to expose your company name to key decision makers than when they’re enjoying a round of golf. Give a golf-related promotion and you’ll find that your brand and/or promotional message will receive repetitive exposure for the long-term.

Here are a few ideas:

Score an eagle with executives. When planning your next executive gift program, consider a travel-friendly putting set. A collapsible putter, balls and putting cup all packaged in a handsome carrying case allow your key contacts to take relaxation on the road.

Design business cards to a tee. Rather than simply using standard business cards, give out matchbook-sized packets of golf accessories. Imprint the exterior with your contact information and company logo. Then, inside, you can brand enclosed tees, ball markers, divot fixers, etc., with product logos.

Drive direct mail. Many golf accessories add lumpy interest to direct mail and you can leverage a golf theme for creative copy. Try a clip-on stroke counter, for example, with a note card saying, “Count on us for superior service.” Or, include a viewfinder that measures the distance to a pin with the reminder, “We go the distance for our clients.” Golf gloves allow for a two-part campaign: mail a single glove to key recipients asking for an appointment to “hand deliver” a sales presentation, at which time the glove mate will be given.

With springtime around the corner, it’s an excellent season to encourage your clients to hit the greens with these thoughtful golf tie-ins. Do so and you just might pocket some “green” as a result.

Give us a call at 212-868-1813 or send me an e-mail and we’ll come in below par together.