Happy New Year!

This is a good time for me to remind you that I know from experience that the more information I have about my clients/potential clients the better equipped I am to help make good use of their promotional dollars. Here’s how:

Annual Events. Let’s say every summer you host a picnic for employees and their families. If I know this and, come December, learn of a close-out on an item that’s a great way to commemorate a picnic – e.g., a colorful beach towel, a waterproof tote or custom sandals – I’ll pass along the promotion. You could save a bundle on next year’s picnic gift!

Competition. Have you ever attended an event and your heart sank at the sight of one of your competitor’s at-show promotions? I’m happy to help monitor what your competitors are up to, with the goal of ensuring that they don’t trump you in the future. The more I know about their activities, the easier a time I’ll have proposing promotions that help you stand out from them.

Target Audiences. Most organizations market/communicate with employees, clients/customers, prospects and, on occasion, potential hires. But factors such as age, gender, professionalism, budget and personal preferences should be considered when selecting a promotional product or gift. To ensure that I present ideas that are appropriate for your audience, it’s a good strategy to share as much data as possible with me.

I encourage you to take time upfront to provide me with the resources I need to educate myself about your company and your competitors. Once you do, I’ll get busy researching on your behalf – at no charge, of course. Much of the time you won’t even be aware of what I’m exploring behind the scenes, but I promise that when the time comes to present you with ideas, you’ll benefit from my efforts!

Back in a few weeks with more ideas. In the meantime, call me at 212-868-1813 or send me an e-mail if you’re ready to talk about your ’06 needs.