Imprinted apparel is by far the most popular and visible promotional product. Most people I know probably have half a dozen or more t-shirts, polos, windbreakers or sweatshirts emblazoned with a logo or message that they got from a promotion, fundraiser or company store.

There’s a reason this category remains at the top year after year: Its unique combination of visibility and functionality is hard to beat.

But wearables are also constantly evolving – new fabrics, new styles, new imprinting and embroidery techniques, and innovative placement options. Couple that with the fact that people always need something to wear, and you have a winner.

Wearables can easily be tied to specific promotional opportunities. Here are just a few possibilities:

• Team-building at sales meetings
• Uniforms for company-sponsored sports events (softball teams, golf outings, etc.)
• Logoed apparel for employees
• Trade show “uniforms” for booth staff
• Giveaways at fundraisers or company picnics
• Company store items for workers and their families

And don’t forget wearables-related accessories like ties, scarves, caps, aprons, towels, blankets, and umbrellas. Creative business owners can even buy beach sandals with their company logo on the sole, leaving a “positive impression” in the sand.

It all adds up to one of the most vibrant and expansive categories of promotional products, one that’s far more than just sweatshirts and tees.

If you like these ideas let me help you tailor the concepts to your audience and next trade show. Just give me a call me at 212-868-1813 or send me an e-mail for more information. To review products currently on special, click here.